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School-Wellness is brought to you by America’s Beef Producers through the Cattlemen's Beef Board and State Beef Councils. The Cattlemen's Beef Board comprises cattle producers and importers who direct the national Beef Checkoff Program, with oversight from USDA. School-Wellness is managed by the National Cattlemen's Beef Association which develops and implements checkoff programs on behalf of the Beef Board and state beef councils. Producer-directed and consumer-focused, the National Cattlemen's Beef Association is the trade association of America's cattle farmers and ranchers.
Additional information about the beef industry and the NCBA can be obtained at the websites, www.beef.org and www.beefboard.org.
Our commitment to nutrition education and research programs
The Statement of Principles Regarding Nutrition and Health
How are the education materials developed?
More than seven decades of experience are behind each education kit. After an area of need is identified, a research process involving surveys and focus groups with teachers and/or students is initiated. This “needs assessment” determines the theme and curriculum focus of the kit. A team of teachers and subject area experts develop the concept and writes the materials. Each program is scrutinized for accuracy and finally reviewed by a panel of teachers. Some programs have been developed in partnership with professional organizations like the American Dietetic Association. Evaluations submitted by kit users help refine the materials at the time of reprint.
State Beef Councils
The National Cattlemen's Beef Association works collaboratively with its partners at the state level. There are state beef councils in 45 states, and they may offer free materials and assistance to teachers in their states. Most of the educational materials on teachfree have been developed as a result of this partnership.
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