About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA approval.
The Statement of Principles Regarding Nutrition and Health
How are the education materials developed?
More than seven decades of experience are behind each education kit. After an area of need is identified, a research process involving surveys and focus groups with teachers and/or students is initiated. This "needs assessment" determines the theme and curriculum focus of the kit. A team of teachers and subject area experts develop the concept and writes the materials. Each program is scrutinized for accuracy and finally reviewed by a panel of teachers. Some programs have been developed in partnership with professional organizations like the American Dietetic Association. Evaluations submitted by kit users help refine the materials at the time of reprint.
State Beef Councils
The National Cattlemen's Beef Association, which contracts to manage nutrition programs for the Beef Checkoff, works collaboratively with its partners at the state level. There are state beef councils in 45 states, and they may offer free materials and assistance to teachers in their states. Most of the educational materials on this site have been developed as a result of this partnership.